OTHERNESS VS. UBUNTU: A POSITIVE DISCOURSE ANALYSIS OF SPEECHES OF NELSON MANDELA

Keeping in view that discourse is a tool to construct, reconstruct, challenge and deconstruct the ideologies, is, thus, capable of bringing socio-political changes, present study, qualitative descriptive nature, intends conduct Positive Discourse Analysis on inauguration speeches Nelson Mandela, first Black president South Africa. Taking Van Dijk’s Ideological Square as point departure, we have explored Mandela used different strategies i.e. inclusive use pronouns, positive portrayal opponents skillful choice lexical items Western ideology Otherness country incorporate African philosophy Ubuntu his persuade multiple layered audience work collaboration attain goal social cohesion. The study concludes strategically bridge chasm between races Africa successfully preached lofty principles Ubuntu, emerged local well global scene an icon humanity, justice peace. Key Words: Otherness, White Supremacy, Apartheid, Analysis, Square.